January - 2017

Welcome to ModEst Fashion

Where modesty is the new Mode.

What is Modesty?

1960s spring dresses. From The Australian Women's Weekly, 10 August 1960

The Oxford dictionary says that the word 'Modest', when describing a woman means, 'dressing or behaving so as to avoid impropriety or indecency, especially to avoid attracting sexual attention'. When defining clothing, it states that it should not [be] revealing or emphasise a person's figure.

What do the individual words 'Mode' and 'Est' mean?

The lotus flower symbolises rising from a dark place into beauty and rebirth, as this is exactly how a lotus flower grows. Lotus flowers grow directly out of muddy and murky waters and produce beautiful white and pink blossoms.

The Oxford dictionary defines the word 'Est' as: A system for self-improvement aimed at developing a person's potential through intensive group awareness and training sessions.

It defines 'Mode' as: A fashion or style in clothes, art, literature, etc.

By bringing awareness to both good and bad examples of clothing, it is my aim to help women to aspire to a different form of beauty. I want you to be called beautiful by everyone who looks at you, but not because private parts that belong to you are showing and are causing cheeks to redden; not because men's imaginations are sent wild due to the length of your skirt. No. I want you to be beautiful because the inner you shines more greatly than your outfit.

You are not your clothing! So be beautiful, be ModEst.